AI Coaching & Execution
An AI advisory practice for operator-led companies. Judgment from the outside, hands when you need them. No tool-of-the-month.
Operators are getting squeezed from both sides — vendors knocking on the door, teams pressuring them to “do something about AI.” Most leadership teams end up making either the worst decision (buy everything) or the second-worst (buy nothing).
ACE is the third option: a clear framework, a trusted outside voice, and hands when you need them. I don't build AI for you unless I have to. I help your leadership team make good AI decisions, then either configure existing tools to solve the problem — most cases — or build something custom when nothing off the shelf will work.
Three outcomes, repeatable across every engagement: better decisions on which AI initiatives to pursue, lower spend on the ones that don't fit, and real working AI inside the workflows where it earns its keep.
Pick the engagement that matches the question. Move between modes as the work evolves — most clients do.
Working sessions with the operator. We cut through the noise, right-size ambition, and make the next 30 days legible. You leave each session with a decision, not a deck.
We coach your team through the work — picking the right bets, designing the right workflows, holding the line on quality. You ship; we make sure it ships well.
Project-priced delivery for a scoped piece of work. We scope, build, and hand off — with a written runbook so your team can run it.
You've grown past the founder-as-everything stage. You haven't grown into the layer of process that lets AI initiatives die in committee. That window is where the leverage is.
Eight tools open, three vendor pitches in the inbox, no clear next step. We make the next 30 days legible — and kill the bets that don't earn the time.
The team is asking for AI tools faster than you can evaluate them. We pair on the highest-leverage 2 — and write a one-pager you can hand back to anyone else asking.
You've hired AI consultants before. You got a deck and a number. We work in your tools, ship something running, and write the runbook so your team can keep it alive.
Note Logos & named case studies on request — we don't list active clients publicly. Ask in an intro.
ACE — Advise, Coach, Execute — is led by Andrew Getz, a data and AI engineer with a decade of experience shipping production systems for operator-led companies. Master's in Analytics from Georgia Tech. Multi-million-dollar cost optimization track record across data infrastructure and platform work. Most recently: building semantic layers for frontline AI agents — the unglamorous engineering that turns messy operational data into something AI can actually reason over.
Small and mid-sized businesses don't need another AI platform — they need the discipline to evaluate which AI investments will actually pay off, the engineering to ship the ones that do, and the honesty to walk away from the ones that won't. The work is fast, tactile, hands-on — comfortable in a leadership team conversation, the terminal, and the agent runtime, sometimes in the same hour.
Twelve working principles. How I make decisions, run engagements, and hold the work accountable.
Nothing matters more than getting to the truth. The market does not care about your feelings or your ego. We must deliver what the market wants, not what we want. In discussions and arguments, focus on getting to the truth, not on winning the argument.
h/t Harvard University
The Company's craft is building intelligent systems. We are dedicating our careers to this craft. Engineering, design, product, sales, marketing — these are part of the craft you are building as a profession and calling.
h/t Jiro Ono
Do not pretend to know what you do not know. Admit it when you are wrong. Do not be defensive. Ask for help if you need. Being intellectually honest requires you to have the courage to be wrong and vulnerable.
h/t Harvard University
The best way to think better is to write better. We have a heavy writing culture, where all important meetings and thoughts are documented.
h/t Jeff Bezos
All important decisions (especially Type-1, one-way-door decisions) are written down and heavily scrutinized in a decision document prior to the decision being made.
h/t Jeff Bezos
Think twice before saying or doing something. A significant amount of time can be saved if one thinks through all the parameters of an action prior to doing or speaking. We want to be measured and in control.
h/t Harvard University
A company that does not have a default stance and movement even in the face of uncertainty is dying. Calculated movement gives more information. Stasis means death.
h/t Reid Hoffman, Paul Graham, Jeff Bezos
Being fast is incredibly important in a startup. A false dichotomy is that speed requires sacrifice in quality. We must achieve both. The way to do this is to reduce requirements down to their absolute core.
h/t Patrick Collison, Sam Altman
Most product success happens because of focus, not because of the number of features. Having a smaller surface area allows us to be more nimble and execute faster.
h/t Elon Musk
Talk and work directly with the people doing the work. We do not believe in middle managers whose primary job is to manage. Direct communication enables speed and clarity.
h/t Elon Musk
The Company is built around the unique strengths of our founders. This allows high speed and quality of output. Our culture of truth-seeking and intellectual honesty allows us to operate with high trust when acting quickly.
h/t Brian Chesky
Solve for the company value (enterprise value, EV) over your team's value (TV), over your own value. Always do the right thing for the company as a whole, not just for your team.
h/t Brian Halligan
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Transparent floors. Custom ceilings. We turn down work we can't do well.
30 minutes. No deck. No follow-up. Just a call.